Each channel, network or mass media has a content (clips, programs, images …etc.), they can benefit from all of that and sell it to the audience through short code, it will reach the subscriber (mobile or computer) the merchants will advertise his services to generate subscribers.
Then the user will request the service through short code messages in order to obtain it for fees.
This service is provided by two ways:
1. Prepaid: Merchant bears the cost.
to Merchant Service Wizard
2. Instant pay: User bears the cost.